Increase in Conversion Rate
Cost per acquisition
Delighted with the results Enqos Digital has delivered so far. Adwords has been our best performing channel in terms of student numbers as well as acquisition costs. You guys have been an absolute delight to work with!Ravi Kittu, VP Marketing & Strategy
VidyaNext is a pioneer in providing personalised coaching to help students in India succeed by combining tutors and technology. As their yearly admission window opened up, they approached Enqos Digital to help them increase traffic and conversions in Bangalore and Gurgaon, India.
Enqos Digital worked closely with Vidya Next to drive traffic and conversions through Click and Call based search advertising campaigns on Google. Our digital team set up a tightly focused campaign consisting of highly relevant keywords with multiple ad copies which were to the point, highlighting the main USPs of VidyaNext.
The search campaign resulted in around 565 conversions (7.50% conversion rate) over a period of 3 months seeing a 81% increase in conversion rate comparing with the industry benchmark in the education vertical. It didn’t stop there, we achieved those conversions at just $9 CPA! (the industry benchmark is at $42 per conversion). We couldn’t be more satisfied with how this campaign performed!
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