7 Simple (But Important) Email Marketing Tips You Need to Know

Email marketing has become the ugly stepsister in marketing conversations these days, taking a backseat to its trendier, cooler counterparts: inbound marketing, content marketing, and social media marketing.

But that doesn’t make it any less effective when it comes to building your audience, converting leads, and retaining new customers. In fact, according to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Per the eConsultancy Email Marketing Industry Census 2016, it also outperforms SEO, PPC, and content marketing.

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