Create a seamless digital experience for your customers no matter where they are in the customer journey, reaching them where they are at, across all channels & devices – Omnichannel Digital Marketing!
Consumers tend to take multiple pathways to convert. Thanks to the digital marketing solutions we provide, Consumers can now engage with your brand at multiple touch points, online or even in your offline physical brick & mortar store!
Our objective is to help brands create a seamless path to purchase by building bridges connecting the online and offline worlds, and measure the effectiveness of digital campaigns. We’ve done this for over 6 years for brands, big and small, B2B and B2C, belonging to various industry verticals.
So what does a seamless omnichannel digital marketing funnel actually look like?
“Brand storytelling should be the foundation for growth strategy”
If you don’t have a story, you’re just another brand out there. Your product is only a part of the story. A customer’s relationship with your brand is likely to begin even before they make their first purchase. While the modern customer journey is complex, the customer still moves from discovery, awareness, consideration, conversion and loyalty. The difference now is that we have more ways to reach out to them. We help brands focus on the key moments during this journey and engage with their customers at various touch points. We commit to creating and curating a great story for your brand on digital. As a result, we build a community and home for your fans and followers to connect with your brand.
Social Media Management
74% of consumers rely on social media to purchase – CeBit
“We manage one of the biggest consumer brands in India and maintain an engagement rate of over 8%, the highest in that industry vertical”
Engage your fans and build a community by delivering high-quality, relevant, engaging and viral content on your social channels. Our experienced team of social media managers and designers commit to creating and curating a great story for your brand on Social Media!
Traffic is good thing, when it’s for your business. People are constantly searching for your product or service online. We are passionate about your ROI and build effective paid advertising campaigns to help put your brand in front of the right people. We’ll help your business take the best foot forward and give you insights into how and where to spend your marketing dollars. In the world of digital, there is no place for a ‘One-Size fits all’ strategy. Rule of Thumb; we stay away from a cookie-cutter style approach.
Search Engine Optimization
81% users find their desired destination through a search engine – Forrester Research
Organic search or SEO when used properly, can be a very powerful tool to drive traffic and generate leads for your business. Think of SEO as laying the foundation and roadmap for Google and its users. Keeping your site structured with relevant content goes a long way in ranking well on search engines. Along with making sure your site has the right content, keywords, metatags and links, we perform regular site audits to check for any errors to ensure your business gets the most visibility. The end result is potential customers find your business in search engines organically.
Paid Search Advertising
86% of consumers use the Internet to find a local business – WebVisible survey
Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
“Enqos Digital has built over 80K search advertising campaigns belonging to a wide range of verticals in the last 6 years, managing over $120M in yearly ad spend”
With pay-per-click campaigns on Google and Bing search network, you can expect quick results that are measurable. Unlike organic results, PPC campaigns can drive traffic to your website quickly and also offer early insights into what’s working and what’s not. Before starting out, we work closely with our brands to understand your objectives, audience, and competitors. We then tailor our campaign strategy to drive traffic, leads, and revenue. Together, we can forecast results you could achieve with your marketing spend. Our expert search analysts follow up with regular campaign optimizations to ensure you maximize on your budget, increase CTRs and ultimately your marketing ROI.
Social Media Marketing
In addition to the 25% who see a social ad and visit a store or website, between 14 – 17% will ultimately convert by purchasing a product or service – eMarketer
Achieve your business goals through highly targeted and actionable ads on Social Media.
With paid advertising on social, you can achieve objectives such as:
- Build your audience – grow your fans, lead generation
- Posts engagement on Social
- Drive traffic to your site
- Optimize your ads for conversions
- Increase video views
- Drive app installs and engagement
Connect with potential customers across the web through display campaigns. Build brand awareness and drive traffic through rich media interactive ad formats using texts, images and videos and strategically placing them on websites which are relevant to what you’re selling. Display campaigns also allow you to show these ads to people that are likely to be interested in your products. Finally, you can manage and track your budget, campaigns and results as you go. Display campaigns also work better when you tie them with Retargeting.
Retargeted customers are 3x more likely to click on your ad than people who haven’t interacted with your business before – Wishpond
Retargeting is a powerful branding and conversion optimization tool, and it works best when it’s part of your larger digital strategy. If a consumer’s journey ended just short of the register, display your ads on sites they visit later, bringing them back and keeping your brand fresh on top of their mind. According to eMarketer, over 72 percent of consumers can be swayed by these ghosts of their unfulfilled buying impulses. Retargeting works well when you are already driving traffic to your website via organic or paid search, social channels. It is effective because it targets people who are already familiar with your product or who have recently demonstrated interest.
Pages with social content have a 300 percent increase in dwell time – socialmediaweek.org
Capture and bring your social content to your website, mobile site and landing pages. A cool way to view all social activity your brand in one place. Make social posts actionable with our Call-To-Action icons via our Social Hubs & Widgets. Allow users to engage with your social content from your website increasing dwell time and creating a fantastic web experience.
You can also bring your social content to stores, concerts, live events via Social Billboards. It is a powerful marketing product that helps brands advertise using user-generated content in real-time through a live screen that drives engagement and in-store buzz.
For more, visit http://socialbillboards.co
User Generated Campaigns – Social Billboards
81% of consumers are influenced by their friends’ post on social media when making purchase decisions – CeBit
“#DoubleRoti reached 152,965 people and created 190,484 impressions in Instagram in 2 weeks. This content was also re-served to around 5000 in-store customers.”
Run engaging hashtag campaigns, sweepstakes and giveaways for your brand. Sit back and watch your customers turn into brand evangelists. Social Billboard Campaigns help you to increase your organic reach on your audience’s social network. That’s gold! And the best part? You can cherry-pick the best stories to broadcast on your digital signage. You are always in control!