With email marketing making a comeback, there are a number of strategies and tools that can enable your start-up reach to some of the 4 billion account holders around the world. Marketers are starting to realise the full potential of emails, after spending the last few years focusing on some of the newer, funkier forms of digital communications such as social media and video marketing.
A efficient and well-organized strategy can enable your start-up to secure quick and sustained growth. We have put together a detailed infographic which provides lots of useful hints and tips on how to develop your email marketing program. They cover the following areas:
- Email list – How you can grow your email database and get the most out of it
- Personalize – Why you should personalize your emails and how to do it.
- Trigger emails – What are trigger emails and how you can set them up to benefit your business.
- Testing – How to test your email programs and analyze the results.
As you will see from the infographic, email marketing is not rocket science, nor particularly expensive. By following the steps laid out and implementing them, you should start seeing positive outcomes for your business and an increase in growth. After all, the average ROI on emails is $44 for every $1 spent, unrivalled by all other communication methods.
About the author:
Erik is CEO of MageMail. He also mentors startups using programs such as MassChallenge and Techstars. He often geeks out and writes about innovation, ecommerce, emerging tech, leadership, and SaaS.
Email: firstname.lastname@example.org Twitter: @ErikBullen